Ian Bruce is responsible for the worldwide marketing for HP's SOA products. Prior to HP, he was director of marketing for Systinet, a pioneer in the SOA governance and Web services markets, which was acquired by Mercury Interactive. Ian was Head of Marketing for the financial services software company CWB (acquired by Thales), and Head of Communications for CSC in Europe. Ian has a BSc in engineering from Coventry University and a PhD in communications from the Newhouse School at Syracuse University.
It’s a question we’re asked a lot: How do I get started with SOA?
There is uniform agreement that SOA holds great promise as a strategy for
improving business agility, better aligning IT and the business, and
increasing overall IT efficiency. And developing an SOA strategy has become a
key issue for most large enterprises: CTOs in a 2007 McKinsey survey ranked
SOA as their top strategic item.
Yet despite this, organizations struggle with how to start the transformation
to SOA, especially in assessing their business readiness. For every
organization that successfully adopts SOA and can testify to its benefits,
there are others whose SOA initiatives have failed to deliver sustained
business value, or have stalled. What does it really take to be successful
with ... (more)
Ian Bruce is responsible for the worldwide marketing for HP's SOA products. Prior to HP, he was director of marketing for Systinet, a pioneer in the SOA governance and Web services markets, which was acquired by Mercury Interactive. Ian was Head of Marketing for the financial services software company CWB (acquired by Thales), and Head of Communications for CSC in Europe. Ian has a BSc in engineering from Coventry University and a PhD in communications from the Newhouse School at Syracuse University.
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