Ian Bruce is responsible for the worldwide marketing for HP's SOA products. Prior to HP, he was director of marketing for Systinet, a pioneer in the SOA governance and Web services markets, which was acquired by Mercury Interactive. Ian was Head of Marketing for the financial services software company CWB (acquired by Thales), and Head of Communications for CSC in Europe. Ian has a BSc in engineering from Coventry University and a PhD in communications from the Newhouse School at Syracuse University.
There is uniform agreement that SOA holds great promise as a strategy for improving business agility, better aligning IT and the business, and increasing overall IT efficiency. Developing an SOA strategy has become a key issue for most large enterprises: CTOs in a 2007 McKinsey survey ...May. 22, 2008 06:15 AM EDT Reads: 4,868
